The key to capturing the attention of both customers and search engines is to have persuasive sales copy that encourages your reader to buy your product or service.
Here are some tips for writing persuasive copy that will:
Have specific calls to action and offer them in bullet points. Appeal to specific reader demographics. Create calls to action that are very clear and precise. Tailor each page according to the guest’s needs. Link each page to another page on your site, as well as other offers. Make sure the headline is descriptive and catches the reader’s attention.
Persuade your audience to purchase your product or service without annoying them with high prices, although you should give them a price break. Entice them by saying where they can obtain your product or service, or how much they will benefit if they did not have to wait.
You can increase word count without removing images, pictures, or any other images from your website. This will improve the usability of your site by making information more easily available. Generally, 300-500 words are enough text, though a 500-word minimum is recommended. If you can create a catchy title, you will have a better chance of converting visitors into customers than if you went for the simpler, shorter 2-3 word title.
Keep your sentences short and to the point. Businesses will be more inclined to frequent your site if they can read the articles. Do not use business lingo, and keep business casual. No one wants to work hard to get their products sold when they can have it done in less hassle.
Link between pages on your website, as well as other sites. It makes it easier for customers to find what they want within a short period of searching. It also increases your search engine ranking.
Write persuasive content that will set you apart from your competitors. Develop persuasive sales copy that is different from your competitors. Surpass the descriptions of their products and services. Write about your customers’ “real lives”.
Have different keywords on each page. This different set of keywords will help you be seen by the different search engines.
Consolidation of information. You want to make your keywords stand out when you are building your site. If you use the same keywords on all the pages of your site, it will be indexed poorly because of keyword uniformity. However, if you use specific keywords on each page of your site, the search engines will read and index your site better.
You need to make sure that your keywords are in the title of your pages and included in the first paragraph of your articles. As well, you want to use your keywords in the last paragraph of your articles at least. Search engines read your articles very seriously since they are meant for real human beings with lives outside the Internet. Not only will you need to make sure that your keywords are present, but you’ll need to use a certain word or phrase a lot of times. Search engines are looking for keywords, so they are looking for keywords and keywords. Too many keywords will get you into trouble with them and could get you banned. Usually, a keyword density of 20% – 30% is fine for articles. For longer copy, 35% – 50% is fine.
Good SEO copy will help you to achieve higher search engine rankings, and come out tops when people search for your products and services!