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SEO and Local Business – Why Is It Important?

When you have a small business, one of the most important things you can do is advertise. Billions of small businesses have websites and they need ways to make sure that people can find them. SEO or search engine optimization is one of the best ways for small businesses to get noticed.

In today’s tough economic times, it’s easy for local businesses to put ads in the phone book and spend big money on print ads. With a website, however, they can reach a much wider audience.

SEO is a big investment for most small businesses. The website itself needs to be optimized to gain a top spot on search engines, which means that it has to be written well and updated regularly. Even if your small business has a strong brand, you’ll still want to boost your exposure. An optimized website will bring in more customers and help your company increase its sales.

Search engine optimization is a big investment for most small businesses. Even if you have a strong brand, you’ll still want to boost your exposure. An optimized website will bring in more customers and help your company increase its sales.

Whether you’re a small business or not, customers are looking for good search engine optimization results.

This is why it’s so important to hire a professional SEO company.

Finding a company to handle your SEO can be difficult; hence, why we’ve compiled this list of 10 things you (and your small business) should ask an SEO company before hiring them.

Ten Things to Ask an SEO Company

1.) How quickly will you get me ranked on the search engines?

Ideally, you want to be listed on the first page within six weeks. However, if you have a brand new website, it may take six months to get listed on the first page.

Two to three months is a good bet for most small businesses.

If you want more traffic, you can add more content to your website.

Content can include articles, photo galleries, video tutorials, and other information.

It is also important to make sure that the content on your site is linked to your company’s entire objective.

For example, if you own a pet store, add articles and information about new pet products or care for adoptions and how to keep a guinea pig healthy.

2.) What does your company policy on exchanging links entail?

Exchanging links is important to a company’s success. However, it is also important to know that when exchanging links, your site is not exchanging links with spammy websites

The best link exchange websites are those with;

No link farms.

3.) Will your SEO Company use suggested keywords as part of their optimization?

Point plain English yes/no unless your company is adopting those keywords into their marketing campaign

4.) What is the rate of return on investment for your investment?

Our business would be more attractive to potential customers if they find more visitors to their website

A rate of return is your money going in the right direction.

5.) Are they marketing your business on social media?

Sharing on social media is a vital part of boosting SEO. People sharing your website via social media is how you get more customers and it’s free business!

6.) What does your company do with regard to mobile marketing?

Make sure your website is mobile-friendly, that is, Does the website allow mobile viewers?

If your website does not meet mobile standards, you could be cutting out on customers.

7.) What kind of analytics or reports will you provide?

You want to know what data Google Analytics and other analytics programs show about your website.

Those programs typically will give you a large look into your traffic and how you can fine-tune your website.

8.) Do you analyze the graphic elements on my website?

Search engines do not read graphics. They read ALT tags.

9.) Will our website have duplicate content?

Search engines, especially Google, do not like to see duplicate content. If you have duplicate content, it could affect your SEO.

10.) Are you going to change my web address?

Search engines will hold a rank against your web address if you have a bad website. They are getting smarter at separating a real small website from a brand new one.

If you have a website that suddenly has a completely new look and feel and then suddenly your website starts falling off the search engine results, it could be a problem.



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