Search Engine Optimization (SEO) is the art of working keywords into your online content that help to get your site ranked highly by the search engines. When you create content for your website, through blogs, articles, or other online formats, you have to work keywords into those documents so that the search engines can detect them. This article will help you use SEO in your content to improve your search engine rankings.
The two types of SEO are on-page and off-page. On-page SEO is the optimization that you perform on your website’s pages to help them to rank well in the search engines. You usually perform these functions:
The first factor to consider is the page’s title. In HTML, you can use the following code:
The title is what appears in the top black bar of your web browser. So it’s a great place to put one of your keywords.
Another factor to consider is the META description. You can use the META description to not only help Google rank your site properly, but it’s also what people see in the search engine listings. The META description is often identical to the title, but you can use it to improve the click-through rate. Also, it’s what Google uses to help users determine what to expect when they click on your page. Make sure you include your keywords in the META description and that it describes your page’s content.
Last but not least, you need to include your keyword in the URL of your website. If possible, your domain name should be made of your keywords. If you can’t get your keyword as a domain name, choose a name that includes your keyword.
Once you’ve chosen these three elements, you should do a bit of research to see how good they are. You can look at how your content currently reads to see if you agree with it. Then, perform some keyword research to see how many people are searching for these keywords. Avoid keywords that are extremely competitive.
Decide on two or three keywords that will best describe the content of your web page. Keep these in mind as you strategically work them into your web page. It’s advisable to have different keywords on the different pages of your website.
Before you start building your website, you must figure out what keywords you want to be ranked for. You can use free tools such as Google AdWords Keyword Tool and Wordtracker for your keyword research. You can also find out more about the competition you’ll face.
Choose less competitive keywords. Even if performing well in Google, you still want to be ranked well for keywords that are not super competitive.
Each web page on your website must have a title tag. When performing keyword research, target keywords that have less competition. You can check the number of websites with similar keywords by entering your keyword bracket in the Google search engine. Then, you can see the number of a webpage with the keyword in its title.
Create a compelling meta description. You can use a keyword tool to find out how many people are searching for the term your webpage has the keyword. Then, assuming that they’re not really competitive, you can slowly, duplicate, your webpage’s title to aim for the more competitive ones.
Hold on a minute. You said that you want to be ranked for keywords that are not super competitive. I’ve got a different idea. How do you know if it’s really competitive? What if you rank number one for a keyword that’s only receiving 10 searches a month?
Well, you won’t know because it doesn’t come up in Google’s search results. And that’s fine because even if you were number one, you wouldn’t be getting loads of traffic. So how do we find those compelling keywords that we can use for our web pages?
To do this, we can “earn” some traffic with Google AdWords. When you research your keywords, pay close attention to the amount of traffic a keyword is getting. Then, spread your money around and buy click based on clicks. That will really tell you how much you should be spending on the keyword.
Once you have data on the amount of traffic and whatever you’re paying for, it will be much easier for you to make a proper decision on what budget you want to start with.
This will require that you know some basic programming (sorry to be the one to break your heart with programming), but thankfully, there are great online resources to help you speed up your research.
This website is a basic to use keyword tool allowing you to search for keywords and get your monthly traffic details. You can use it by searching for keywords and getting the monthly traffic details by city, by state, and by zip code.