Wednesday, May 18, 2022
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Google Search Engine Rankings Are More Than Just SEO

Google search engine rankings are not determined by SEO alone. Those that say otherwise are missing the point. SEO should be a part of continuous site maintenance, not something you intentionally do away with. Page rankings are worth the effort. Here are three key components of SEO that should not be ignored…

Three keys to great Google rankings can be summarized as SEO, user-friendly design, and internal link strength. When all three factors are present, your chances of reaching the top of Google are improved, and you’ll increase your return on investment.

User-friendly design – be it navigation or links, the most important aspect of the user-friendly design is that visitors can locate what they want within the first few seconds on your site. If you’ve lost them within the functionally- fingertips-first world of a contact form or a shopping cart, you’ve lost them to your competition. Design must be easy-to-use and navigated to gain the highest return from your customers.

Google views HTML page titles and meta descriptions as an indicator of your site’s relevance. Placing keywords in your HTML title and descriptions corresponding to your top-ranking bid can increase your ranking. Placing irrelevant keywords in either area can decrease your ranking.

In internal link-building campaigns, the words you use in the links from page to the page must match the content of those pages. In other words, your words in the ALT text of the links, or the words used in the anchor text of the links should be matching words found on the page they are linked from.

Linking has several functions: “Links appear to us… in certain ways… to help us understand what they contain.” This is the reason search engines list sites for the keywords found in the links to them rather than just the words on the pages. So if a page is about roofing make sure that’s one of the links.

Give a once over to your images. Search engines can’t read text plus or combine it with images on the same page. They have to put them in some kind of catalog or perceive somehow. They don’t assume that you’ve uploaded a page of beautiful photos of the inside and outside of a house, they look for the words that would best describe the image. So name your images for your keywords… or use the keywords that are already embedded in the image name.

Now for the basics… Make sure your page is coded correctly for proper indexing. If you have Javascript on your page it’s going to be read by the search engine rather than read by the web visitor, you’re going to need to do all the Javascript yourself. Most scripts can be pre-loaded for free. So be sure to do that. Many times I’ve been approached by complete newbies who ” slew their keywords ” when they should be stuffing themselves with proper information and waiting for the search engines to come along. You’ve got to play by the rules matter rather than cheat.

There are of course many, many more component factors that make up on-site optimization. That’s the great thing about SEO – it’s only limited by your imagination. You can research and learn about as many different techniques as you want, and maybe even more powerful than others. You can implement each one and get the rewards that come from it quicker than you could ever imagine. Each day you’re getting a “head start” on the competition. Just remember that old adage, “The house always wins.” If you practice SEO and you market correctly, you can outrank your competitors in no time.



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